CPM Advisors is an online advertising research and consulting firm founded by online media and advertising experts. We have worked in online retail and e-commerce, media buying, media selling and on the finance side. We’ve been Internet and Web (capital letter) consumers since 1994. We know there is a better way to bring people, companies and products together. We believe that:

For Advertisers: paying the right amount for quality traffic shouldn’t be as hard as it is. Whether it is the part-art and part-science of fractional factorial testing or advanced statistical analysis, or simpler pleasures like ad buying and trafficking workflow optimization — we’ve been there and done that. Whether it is retargeting or running behaviorally-targeted or category-specific advertising campaigns, we can help.

For Publishers: getting good value for your website inventory while still not annoying the heck out of consumers doesn’t have to be difficult. Running $0.20 CPM ads on your remnant inventory? We need to talk.

We provide services to online advertisers and publishers to help them maximize their return-on-investment through advertising and revenue optimization, without harming their direct relationships with consumers. One area of focus for us currently is social network advertising.

Read about our opinions and recent research on our blog.

Contact us now to learn more about the services we provide.