LeadsCon 2009 Las Vegas (March 3- March 5), is a conference and expo aimed at increasing the effectiveness of companies in the online lead generation industry. Rob Leathern, CPM Advisors’ founder and CEO will be moderating the “Ad Networks and Display” panel at LeadsCon 2009. The panel is from 9:45am – 10:30am on Thursday March 5th, and will feature a great group of speakers:

• Dilip DaSilva, CEO and Founder, Exponential
• Rob Deichert, SVP of Publisher Operations & Yield Management, Platform-A
• Murthy Nukala, Founder & CEO, Adchemy
• Dave Zinman, Vice President, Network Management, Yahoo! Inc.

Last year’s LeadsCon event was a great success by all reports, sold-out with over 600 attendees.

Here is the abstract for the session:
For a variety of reasons, those in the online customer acquisition space buying display still feel like second class citizens despite their being among the most successful of all buyers. With online media spending forecasts, especially for display, continually being lowered, roles reverse, and the shunned become accepted. It’s a recipe for limited success in good times and bad. The task before this panel – to start a dialog with display ad networks and major display inventory providers to see our dollars become more than advertiser of last resort and have more advertisers see success.

With all the turmoil over the past year, lead generation has started to look attractive again to many online industry participants.
This event should provide some good insights into what the market and near-term future for the space looks like. See you there!