I stumbled across this:

http://adkit.yahoo.com/

So apparently banner ads are awesome – this clearly wasn’t written last week (not that it’s wrong except for that part about being noticed more than TV advertising – that’s clearly BS, but realize, this site was their entire media kit):

1. A single banner exposure can generate brand awareness, ad awareness, product attribute communication, and purchase intent.
2. Nearly all of the ad awareness impact measured (94%) was generated without click-through to the advertiser’s site.
3. Online advertising is more likely to be noticed than television advertising and compares favorably to television in its ability to create a brand-linked impression

Note that depending where you click, it also redirects you to the “new, updated” Fusion Marketing collateral which is also pretty old. This gives some good insight into how Yahoo! used to sell its ad services. Or might just be funny nostalgia. But it came up pretty high in Google search results, which just goes to show that anything you leave out there that’s not the newest version can be found.

It’s no news that Yahoo! is hurting right now and beset with a lot of internal issues. We still consider them an important partner and appreciate the real value that exists in their online ad inventory. We’ve been able to drive some very positive results for our advertising partners there recently, and will continue to do so.