We are excited to announce the beta launch of our display media-buying service, CPMatic. You can use CPMatic.com to create and optimize your media buying campaigns. We have created the first accessible, optimized advertising meta-network with software and algorithms that sits on top of multiple ad exchanges, aggregators and ad networks, including Right Media/Yahoo!, Google Content Network and Doubleclick AdX. We help find the ideal users for your ads and your products across the billions of possible display ad impressions in the marketplace.

Using the CPMatic.com interface you can:
a) Create multiple advertising campaigns (including retargeting) with different goals and targets
b) Upload your graphical ads and clickthrough URLs
c) Create/grab conversion tracking and retargeting codes from the interface to place on your site
d) Provide information about your campaign goals and desired audience
e) Pay for your campaigns using a credit card
f) View daily reporting on spend, impressions, clicks and conversions

We work with several data partners including eXelate, Blue Kai and AlmondNet, and we provide a seamless way to buy targeted media across the exchanges using this data. Please contact us if you have any questions about our targeting, technology, or how we will make your campaigns perform!

We welcome feedback about the product. You may notice quite a few things that are different from the system compared to other systems you may have used (like not selecting a specific CPM). Most differences (hopefully!) are intentional, but let us know which ones are weird or confusing. We will follow up with other posts, case studies and best practices to help you get the best out of the system.