CPM Advisors CEO, Rob Leathern will be speaking at LeadsCon East in New York, and he looks forward to meeting any prospective partners or clients at the event. Please contact Eddie Rizzo (eddie at cpmadvisors.com) if you plan to be at the event and would like to be sure to meet with Rob.

LeadsCon East will take place August 17-18, 2009 at the Marriott Marquis hotel in New York City.
The session, Achieving Breakthrough Results will be held Tuesday, August 18, 10:30am – 11:15am.

The abstract for the session: Internet advertising presents a truly accountable medium for the deployment of advertising dollars. In times good and bad, but especially in the more challenge economic environments, those spending money want to know they are getting the most out of their money. This applies for both those whose objectives focus on branding and those with a more specific performance objective such as a sale or a lead. Learn how you can make your dollars go further and get the results you deserve.

Presenter: Murthy Nukala, Founder & CEO, Adchemy
Moderator: Rob Leathern, CEO, CPM Advisors, Inc.

Panelists:
Alan Edgett, Sr. Director, Digital Media Strategy & Innovation, Experian Consumer Direct
Paul McLenaghan, Vice President, Interactive Markets, TARGUSinfo
Scott Spencer, Group Product Manager, DoubleClick Ad Exchange, Google