San Francisco, CA – September 16, 2009:

CPM Advisors, the smart cross-platform media buying solution for advertisers and agencies, today announced that it has joined the BlueKai Certification Program.

The BlueKai Certification Program enables agencies and marketers to easily define a standard in-market audience profile using BlueKai data while reaching audiences via their media partners. Additionally, the program provides a seal of quality to assure marketers that their online campaigns are powered by the data they’ve defined. The BlueKai Certification Program offers an interface where agencies or marketers can create a standard audience definition via a BlueKai data plan that is customized based on their RFP. They can then share this data plan with CPM Advisors who will then submit a proposal that incorporates both data and media costs. Certified BlueKai data, according to the marketer’s plan, is then delivered real-time to target this standardized audience across all chosen media.

“We’ve enjoyed working with the BlueKai team over the past year as they’ve continued to expand their data offerings, and we believe that our cross-platform access and optimization methodologies can best utilize and enhance the value of their data,” says Matt Esslinger, Vice President of Operations at CPM Advisors. “We focus on streamlining the media buying process operationally for clients using via our CPMatic.com media-buying portal and back-end tools, and programs such as this make the data buying process easier, and enable us to incorporate BlueKai data efficiently across multiple client campaigns.”

CPM Advisors, Inc. (CPMa) was founded in early 2008 and is based in San Francisco, California. CPMa operates CPMatic.com and provides optimized cross-platform media buying for advertisers and agencies, integrating with major publishers, ad exchanges, aggregators and marketplaces. The company’s founders and board members have previously built and funded Internet advertising management, adserving and optimization systems for several of the largest online advertisers. More information is available at http://cpmadvisors.com.