We recently had an ad network start buying via out CPMatic.com ad buying platform – even though we are already connected to them via the Right Media ad exchange, they have found immense value purchasing from us directly. They started with a $1000 test that quickly turned into $20,000 and more.

For ad networks that work in the RMX system, there are a few problems and things you cannot do currently some of which that were possible in earlier iterations of the system. 1) if firms are connected via the exchange, they cannot directly buy/sell behaviorally-targeted campaigns, 2) controls for directing campaigns to specific publishers are sometimes cumbersome and are very general, 3) there is a limit on the ‘depth’ of serving connections allowed, meaning that you cannot buy on another site or network via a partner even if it would make economic sense, due to limitations in the RMX adserving capabilities, and 4) we can of course apply our proprietary optimization techniques to make campaigns work.

We have had several networks buying media from us, and we certainly encourage them to set up an account and initiate it. While our system allows for the upload of ad tags for campaigns, please do note that we very closely scrutinize ad tags to prevent any issues from being introduced into the ecosystem. If you have any questions please contact us.