(Correction) AdECN shuts down “hosted product” – Microsoft refers clients to AdExchanger.com
We just received this email from AdECN. The referral link goes to John Ebbert’s AdExchanger.com website:
Dear AdECN Member,
Thank you for your use of AdECN’s services and participation on the Hosted system of the AdECN Exchange for the last few years. We regret to inform you that AdECN has made the difficult decision to close the Hosted system in accordance with following timeline:
• February 15, 2010 will be the final day that ads will be served. This closure will include all ad-serving, any default code, and all other AdECN services.
• However, we will continue to provide UI access until March 15, 2010, after which point there will no longer be any login access to the AdECN Exchange. You will not be able to access the AdECN Exchange, including any data you have stored on the system, after March 15.
• All balances will be paid in full by March 31, 2010.We are committed to working with you to make this closure as painless as possible. Please contact support@adecn.com to tell us how we can assist you in transitioning your business. Contact support@adecn.com or your Account Manager by January 15 if there are major issues with the February 15 date to discuss how we can make this transition off the Hosted system as amenable as possible.
We will only be able to provide redirect services to third party ad exchanges or servers through February 15, 2010. Billing and serving data will be available via the UI until March 15; on request we can also provide you with copies of the last 9 months’ billing invoices (provided we receive your request prior to February 15).
You may also want to review a list of alternative ad exchanges and infrastructure providers here.
We thank you again for your participation on the AdECN Exchange.
Sincerely,
AdECN Team
Update: apparently they are shutting down the “hosted” part of it only which is a “legacy product” and will be focusing entirely on RTB. So AdECN lives on. Seems really odd they wouldn’t mention that in their email. Bizarre.

This was one of the most bizarre “shutting down a product and not the company” emails I’ve ever seen. they didn’t mention RTB and referred people to a blog site for more information – if anything looks like a startup shutting down kind of email. I almost expected to see it saying “we’ll be selling our aeron chairs on ebay”. It had a sad tone to it…
[...] customers to John Ebbert’s Adexchanger.com for alternative vendors. CPM Advisors’ CEO Rob Leathern published the email in full on his company’s blog: Dear AdECN [...]