Now available, we allow CPMatic.com customers to create adserving campaigns in the system, which will generate ad tags to serve their ads on third-party publishers. If you are a mid-sized advertiser who doesn’t need over-elaborate adserving technology, just basic creative optimization with high availability that is accepted by most publishers and wants a slick, quick [...]

It appears that in December 2009, the 112 of the comScore top 1000 sites that were entirely or partially measured by comScore’s hybrid methodology saw on average a 30% increase in unique visitor counts. Some of the largest discrepancies appear to show up with sites that tend to get more traffic from areas where the [...]

SAN FRANCISCO, CA–(Marketwire – January 14, 2010) – CPM Advisors, Inc. (CPMa), the first self-service media and data buying solution for advertisers and agencies, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to offer clients audience targeting data directly integrated into its media buying platform.
CPM Advisors has [...]

We read about the unfortunate compromise of user passwords at RockYou.
As I point out in a comment there, research I did at Jupiter (now Forrester) and presented to the FTC several years ago showed that over 53% of users used the same password and username at substantially all the sites they visit. I think the [...]

After seeing a tweet from Jonathan Mendez about 22 companies exhibiting at the upcoming ad:tech New York starting with Ad-, we thought we would confirm and paste those names in here. We have “Ad” in the second part of our name, but we often joke that some people think CPMa is a consulting company (we [...]

We recently had an ad network start buying via out CPMatic.com ad buying platform – even though we are already connected to them via the Right Media ad exchange, they have found immense value purchasing from us directly. They started with a $1000 test that quickly turned into $20,000 and more.
For ad networks that work [...]

I read with interest recently that the brightest spot in the earnings release for New York Times was the performance of it’s About.com unit.
About.com has a lot of inventory and to monetize, and has been an aggressive user of various ad exchanges including the Doubleclick Ad Exchange where it is disclosed as one of the [...]

Having a name like CPM Advisors (we often like to go by CPMa if you hadn’t noticed) and being a company that for the most part, buys CPM advertising inventory to optimize for marketers’ at a CPA level, we obviously get into the CPM vs. CPA discussion a LOT. Several of us have a leadgen/CPA [...]