As covered in AdExchanger, we are proud to be working with mediageeks to supply some of our adserving backend infrastructure for realtime bidding. We’ve been working on our RTB stuff for a while and are looking forward to when there is some real scale available in these systems. Mediageeks has the fastest serving infrastructure around [...]
Came across Jonathan Mendez’s as-usual excellent thoughts from some time ago, talking about user intention (referenced by my former colleague Dan K). It brought up a point, which is that the best places to reach people online as a marketer are when they are expressing their specific intent that aligns with the marketer’s product or [...]
comScore (ah the joys of weird capitalization!) is acknowledging that its panel-only approach to measuring user traffic may not be as good as they have previously said, and responding somewhat to the incursion of Google and Quantcast into their reporting and measurement territory by incorporating site-side measurement into their figures. As Peter Kafka points out [...]
We just received this email from AdECN. The referral link goes to John Ebbert’s AdExchanger.com website:
Dear AdECN Member,
Thank you for your use of AdECN’s services and participation on the Hosted system of the AdECN Exchange for the last few years. We regret to inform you that AdECN has made the difficult decision to close [...]
Happy New Year to all! It’s going to be a very exciting and productive 2010 from all that we have seen already and we look forward to working with new clients, supply- and demand partners. If any of you are going to be at Affiliate Summit in Las Vegas, let us know (apparently it is [...]
Thoughts about the costs of real-time bidding, and who will pay for it, now as a column on AdExchanger:
http://www.adexchanger.com/data-driven-thinking/real-costs-real-time-bidding-rtb/
For people interested in just playing around with the figures in this simple example themselves, here is a spreadsheet you can input your own values: Excel 2007 Spreadsheet
We would certainly welcome comments and thoughts: there is a [...]
As we at CPMa have done before, we collected from Facebook their self-reported user figures by country this weekend, and then compared it to the figures we found back in April 2009. In the space of 7 months, Facebook has grown by 71% to 326,915,060 users across 98 countries. The numbers are astounding when you [...]
Google has purchased Teracent – and in the news story in the New York Times it gave this description of the company’s market which I thought was funny:
Google has bought a Silicon Valley startup that customizes the online billboards known as display advertising.
Online billboards indeed! This deal was known to be happening fairly broadly, though [...]
