Thoughts about the costs of real-time bidding, and who will pay for it, now as a column on AdExchanger:
http://www.adexchanger.com/data-driven-thinking/real-costs-real-time-bidding-rtb/
For people interested in just playing around with the figures in this simple example themselves, here is a  spreadsheet you can input your own values: Excel 2007 Spreadsheet
We would certainly welcome comments and thoughts: there is a [...]

Google has purchased Teracent – and in the news story in the New York Times it gave this description of the company’s market which I thought was funny:
Google has bought a Silicon Valley startup that customizes the online billboards known as display advertising.
Online billboards indeed! This deal was known to be happening fairly broadly, though [...]

Ad networks and ad servers often provide a choice of tag types to their publishers/users: iframe or javascript. in the case of ad networks or exchanges, sometimes the choice of tags that the publisher uses is up to them and often it is not… however sometimes they nest these ad tags inside of ad servers [...]

CPM Advisors’ CEO, Rob Leathern, will speak at the Content Revenue Strategies (CRS) show being put on concurrently with Ad:Tech New York at the Javits Center, New York.
CRS is for small to mid-sized publishers looking for insider tips on how to maximize AdSense revenue, increase revenue opportunities via contextual optimization technologies, advertising network exchanges and [...]

Our CEO, Rob Leathern, wrote an article on InternetEvolution.com about user value per hour recently in which he presented information about the number of hours that consumers spend with various media and how much advertising revenue can then be boiled down per user hour. Here are some of the figures and calculations in more detail [...]

Here is an interview with Rob Leathern, CPMa CEO on AdExchanger.com.
One point buried in there is useful to reiterate:
CPMa’s goal is to get every online marketer who is buying search to at least do some display advertising in the form of retargeting. We’ve created a quick self-service way for them to do it with a [...]

Online advertising feels like it has fundamentally changed very little over the last ten years. Perhaps indeed the “air got dirty and the sex got clean”, but it feels like things in the online ad world are smoggier than ever. Search advertising has scaled up nicely in no small part due to the dominance of [...]

David Rosenblatt (former head of DCLK) is leaving Google. The article has a good quote from him:
“We have an opportunity to radically change the economics of this industry,” he told me. But he added: “I don’t think we know 100% what the answer is yet.”
But it also ends in saying, “With others such as Yahoo’s [...]