Now available, we allow CPMatic.com customers to create adserving campaigns in the system, which will generate ad tags to serve their ads on third-party publishers. If you are a mid-sized advertiser who doesn’t need over-elaborate adserving technology, just basic creative optimization with high availability that is accepted by most publishers and wants a slick, quick [...]
As covered in AdExchanger, we are proud to be working with mediageeks to supply some of our adserving backend infrastructure for realtime bidding. We’ve been working on our RTB stuff for a while and are looking forward to when there is some real scale available in these systems. Mediageeks has the fastest serving infrastructure around [...]
SAN FRANCISCO, CA–(Marketwire – January 14, 2010) – CPM Advisors, Inc. (CPMa), the first self-service media and data buying solution for advertisers and agencies, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to offer clients audience targeting data directly integrated into its media buying platform.
CPM Advisors has [...]
CPM Advisors operates the CPMatic.com advertising platform which allows marketers to buy optimized display advertising, and our system now has 94.3% reach (187.1 million monthly uniques) in the United States according to data from comScore (September 2009 dataset).
Google/Doubleclick has this week enabled pixel-based targeting across their exchange, including the Google Content Network, and we are [...]
CPM Advisors’ CEO, Rob Leathern, will speak at the Content Revenue Strategies (CRS) show being put on concurrently with Ad:Tech New York at the Javits Center, New York.
CRS is for small to mid-sized publishers looking for insider tips on how to maximize AdSense revenue, increase revenue opportunities via contextual optimization technologies, advertising network exchanges and [...]
CPM Advisor’s CPMatic system has been approved to serve ads into the Google Content Network. If using the advertising network lingo, we are now an approved advertising network on the Google Content Network. We’re not the only one, but we’re one of the first. Here was the list as of today, I’m sure many more [...]
We’re excited to welcome a new member of the CPMa team, Matt Esslinger, as VP of Operations.
Matt leads CPMa’s operations team. Matt has over ten years of experience in online media and has built and scaled operations for several $20MM+ business units. Matt was most recently vice president at ARPU, a leader in data-enabled online [...]
We are excited to announce the beta launch of our display media-buying service, CPMatic. You can use CPMatic.com to create and optimize your media buying campaigns. We have created the first accessible, optimized advertising meta-network with software and algorithms that sits on top of multiple ad exchanges, aggregators and ad networks, including Right Media/Yahoo!, Google [...]
