CPM Advertising : CPM Advisors » Announcements

Adserving campaigns available on CPMatic.com

admin — Fri, 12 Mar 2010 03:34:07 +0000

Now available, we allow CPMatic.com customers to create adserving campaigns in the system, which will generate ad tags to serve their ads on third-party publishers. If you are a mid-sized advertiser who doesn’t need over-elaborate adserving technology, just basic creative optimization with high availability that is accepted by most publishers and wants a slick, quick user interface to upload creatives, they can sign up for an account at CPMatic.com to take advantage of this capability.

Note that existing and new CPMatic.com users will have to email our support team (or hit the Feedback button) to get this feature switched on in their accounts. After which they will be charged a low CPM rate for adserving, charged automatically to their credit card based on volume.

CPMatic.com’s Ad Library offers the user bulk upload functionality whereby clients can upload tens or hundreds of SWFs or image files with individual clickthrough URLs in seconds into the system for adserving or CPMatic-managed campaigns. Contact us to get your account enabled for adserving.

Please note that we changed our name to XA.net and our new blog is located at http://xa.net/weblog

CPMa to utilize mediageeks for Ad and Data Serving Support

robleathern — Tue, 23 Feb 2010 16:33:21 +0000

As covered in AdExchanger, we are proud to be working with mediageeks to supply some of our adserving backend infrastructure for realtime bidding. We’ve been working on our RTB stuff for a while and are looking forward to when there is some real scale available in these systems. Mediageeks has the fastest serving infrastructure around (for JS files encompassing both pixels and ad tags) and already serves tens of billions of ads a month.

Here is the press release we jointly issued this morning.

Please note that we changed our name to XA.net and our new blog is located at http://xa.net/weblog

CPM Advisors and BlueKai Partner to Offer Integrated Platform for Audience Targeting and Media Buying Across Ad Exchanges

admin — Thu, 14 Jan 2010 17:42:02 +0000

SAN FRANCISCO, CA–(Marketwire – January 14, 2010) – CPM Advisors, Inc. (CPMa), the first self-service media and data buying solution for advertisers and agencies, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to offer clients audience targeting data directly integrated into its media buying platform.

CPM Advisors has been a participant in the BlueKai Certification Program, which allows marketers to easily define a standard in-market audience profile using BlueKai data while reaching audiences via their media partners, since September 2009. This new enhanced partnership helps reach desired target audiences by offering clients access to BlueKai’s in-market data on over 160 million unique shoppers online all directly within CPMa’s CPMatic (www.cpmatic.com) media buying platform.

“We’ve enjoyed working with the BlueKai team over the past year as they’ve continued to expand their data offerings, and we are pleased to now offer our clients direct access to BlueKai targeting data within our CPMatic display buying platform,” says Rob Leathern, Founder and CEO of CPM Advisors. “We believe that our cross-platform media management and optimization methodologies are uniquely positioned to maximize the value of their data for our clients’ display advertising campaigns.”

“CPMatic is a proven media buying platform, well-utilized by some of the largest online advertisers,” says Omar Tawakol, CEO of BlueKai. “Providing CPMa’s clients enhanced targeting capabilities by means of BlueKai intent data is a win-win.”

ABOUT CPM ADVISORS

CPM Advisors, Inc. (CPMa) was founded in early 2008 and is based in San Francisco, California. CPMa operates CPMatic.com and provides optimized cross-platform media and data buying for advertisers and agencies, integrating with major publishers, ad exchanges, data providers, aggregators and marketplaces. The company’s founders and board members have previously built and funded Internet advertising optimization systems for some of the largest online advertisers. More information is available at http://cpmadvisors.com and http://cpmatic.com.

CPMatic Platform Now Has 94 Percent US Reach

robleathern — Wed, 11 Nov 2009 20:41:48 +0000

CPM Advisors operates the CPMatic.com advertising platform which allows marketers to buy optimized display advertising, and our system now has 94.3% reach (187.1 million monthly uniques) in the United States according to data from comScore (September 2009 dataset).

Google/Doubleclick has this week enabled pixel-based targeting across their exchange, including the Google Content Network, and we are now able to offer brands and partners the ability to instantly do retargeting (also known as remarketing or remessaging) campaigns across a variety of ad platforms including the entire Google Content Network which numbers about 159.7 monthly unique visitors monthly: CPMatic.com offers self-service retargeting which you can setup and be live on within 10 minutes with a credit card.

Audience-targeted retargeting campaigns have a typical 3x to 20x better ROI than regular site-targeted display ads: we think it’s a great way especially for search marketers to get started with display ad buying.

CPMa CEO to speak at Content Revenue Strategies Panel in New York

admin — Thu, 15 Oct 2009 18:18:24 +0000

CPM Advisors’ CEO, Rob Leathern, will speak at the Content Revenue Strategies (CRS) show being put on concurrently with Ad:Tech New York at the Javits Center, New York.

CRS is for small to mid-sized publishers looking for insider tips on how to maximize AdSense revenue, increase revenue opportunities via contextual optimization technologies, advertising network exchanges and the latest affiliate/lead generation alternatives.

Display Advertising for Search Marketers: Banners Aren’t Just for Branding Anymore
MODERATOR:
- Dax Hamman, VP, Display Media, iCrossing

PANELISTS:
- Roy de Souza, CEO, Zedo
- Rob Leathern, Founder and CEO, CPM Advisors
- Div Bhansali, Director, Self-Service Products, AOL Advertising

CPMatic Now Approved to Serve into Google Content Network

admin — Tue, 13 Oct 2009 21:13:56 +0000

CPM Advisor’s CPMatic system has been approved to serve ads into the Google Content Network. If using the advertising network lingo, we are now an approved advertising network on the Google Content Network. We’re not the only one, but we’re one of the first. Here was the list as of today, I’m sure many more will be added soon. It appears the current order of the list is the order in which they were approved, though that may not be the case.

Bizo

Adchemy

Turn

FetchBack

LucidMedia

QuinStreet, Inc.

Teracent Corporation

Aggregate Knowledge

Brand.net

BrightRoll

Collective Media

CPM Advisors, Inc

OpinMind

Semantic Sugar, Inc.

New CPMa Team Addition

admin — Wed, 22 Jul 2009 21:00:25 +0000

We’re excited to welcome a new member of the CPMa team, Matt Esslinger, as VP of Operations.

Matt leads CPMa’s operations team. Matt has over ten years of experience in online media and has built and scaled operations for several $20MM+ business units. Matt was most recently vice president at ARPU, a leader in data-enabled online advertising. Prior to ARPU, Matt was vice president at Adteractive, where he ran the online education lead generation business, including all sales, distribution, and product marketing efforts. Before Adteractive, Matt was at Looksmart, where he was the founding product manager for the company’s core paid listing product and later built out the operations team responsible for managing several hundred clients. Matt began his career at Deutsche Bank Alex. Brown as an investment banking analyst working with clients in retail, business services, and online media. Matt holds an AB Degree in Economics from Stanford University.

CPMatic.com Beta launches!

admin — Wed, 01 Jul 2009 20:58:30 +0000

We are excited to announce the beta launch of our display media-buying service, CPMatic. You can use CPMatic.com to create and optimize your media buying campaigns. We have created the first accessible, optimized advertising meta-network with software and algorithms that sits on top of multiple ad exchanges, aggregators and ad networks, including Right Media/Yahoo!, Google Content Network and Doubleclick AdX. We help find the ideal users for your ads and your products across the billions of possible display ad impressions in the marketplace.

Using the CPMatic.com interface you can:
a) Create multiple advertising campaigns (including retargeting) with different goals and targets
b) Upload your graphical ads and clickthrough URLs
c) Create/grab conversion tracking and retargeting codes from the interface to place on your site
d) Provide information about your campaign goals and desired audience
e) Pay for your campaigns using a credit card
f) View daily reporting on spend, impressions, clicks and conversions

We work with several data partners including eXelate, Blue Kai and AlmondNet, and we provide a seamless way to buy targeted media across the exchanges using this data. Please contact us if you have any questions about our targeting, technology, or how we will make your campaigns perform!

We welcome feedback about the product. You may notice quite a few things that are different from the system compared to other systems you may have used (like not selecting a specific CPM). Most differences (hopefully!) are intentional, but let us know which ones are weird or confusing. We will follow up with other posts, case studies and best practices to help you get the best out of the system.