comScore (ah the joys of weird capitalization!) is acknowledging that its panel-only approach to measuring user traffic may not be as good as they have previously said, and responding somewhat to the incursion of Google and Quantcast into their reporting and measurement territory by incorporating site-side measurement into their figures. As Peter Kafka points out [...]

SAN FRANCISCO, CA–(Marketwire – January 14, 2010) – CPM Advisors, Inc. (CPMa), the first self-service media and data buying solution for advertisers and agencies, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to offer clients audience targeting data directly integrated into its media buying platform.
CPM Advisors has [...]

We read about the unfortunate compromise of user passwords at RockYou.
As I point out in a comment there, research I did at Jupiter (now Forrester) and presented to the FTC several years ago showed that over 53% of users used the same password and username at substantially all the sites they visit. I think the [...]

Ad networks and ad servers often provide a choice of tag types to their publishers/users: iframe or javascript. in the case of ad networks or exchanges, sometimes the choice of tags that the publisher uses is up to them and often it is not… however sometimes they nest these ad tags inside of ad servers [...]

Our CEO, Rob Leathern, wrote an article on InternetEvolution.com about user value per hour recently in which he presented information about the number of hours that consumers spend with various media and how much advertising revenue can then be boiled down per user hour. Here are some of the figures and calculations in more detail [...]