CPM Advertising : CPM Advisors » Events

Happy New Year to our Partners and Clients!

robleathern — Fri, 08 Jan 2010 02:06:37 +0000

Happy New Year to all! It’s going to be a very exciting and productive 2010 from all that we have seen already and we look forward to working with new clients, supply- and demand partners. If any of you are going to be at Affiliate Summit in Las Vegas, let us know (apparently it is now sold out). We’ll have a small group of folks there, so contact us if you would like to set up a meeting.

A couple of members of the CPMa team who will be there:

Charlie Lambropoulos (left), who is a new member of our team, working on partner development having just joined us from The Rubicon Project where he was the manager of ad network development. Charlie used to play soccer at Colgate, though he sometimes likes to call it football. He’s also hoping to find some World Cup 2010 tickets and a cheap flight to Cape Town, he tells us.

Kirk Bardin (right), our business development/sales manager who hails from Southern California. When you meet Kirk, in addition to display optimization, ask him about the Spartans. Or about Pac-10 Football. As usual, there’s a lot of great stuff going on behind the scenes as we continue to build out more features in our CPMatic.com platform and continue to grow the sales, business development and account management teams here at CPMa. Stay tuned.

Online Advertising Company Names Starting with Ad-

admin — Thu, 29 Oct 2009 17:08:25 +0000

After seeing a tweet from Jonathan Mendez about 22 companies exhibiting at the upcoming ad:tech New York starting with Ad-, we thought we would confirm and paste those names in here. We have “Ad” in the second part of our name, but we often joke that some people think CPMa is a consulting company (we are not) and we are happy not to have Ad- at the start of our name. Here are the companies (with our best efforts at intended capitalization):

Ad-Juster, Adacado, adap.tv, AdBrite, AdBuyer, adfinity, adfunky digital media, Aditall, AdJuggler, adknowledge, AdManage, adMarketplace.com, Adoori, AdOptim, adperio, AdSide, Adsmarket , AdsMe, ADTECH, Adventive, Advertise.com, Advertising Database.

It’s an ad-world!

CPMa CEO to speak at Content Revenue Strategies Panel in New York

admin — Thu, 15 Oct 2009 18:18:24 +0000

CPM Advisors’ CEO, Rob Leathern, will speak at the Content Revenue Strategies (CRS) show being put on concurrently with Ad:Tech New York at the Javits Center, New York.

CRS is for small to mid-sized publishers looking for insider tips on how to maximize AdSense revenue, increase revenue opportunities via contextual optimization technologies, advertising network exchanges and the latest affiliate/lead generation alternatives.

Display Advertising for Search Marketers: Banners Aren’t Just for Branding Anymore
MODERATOR:
- Dax Hamman, VP, Display Media, iCrossing

PANELISTS:
- Roy de Souza, CEO, Zedo
- Rob Leathern, Founder and CEO, CPM Advisors
- Div Bhansali, Director, Self-Service Products, AOL Advertising

CPMa CEO speaking at LeadsCon East 2009

admin — Thu, 06 Aug 2009 21:02:10 +0000

CPM Advisors CEO, Rob Leathern will be speaking at LeadsCon East in New York, and he looks forward to meeting any prospective partners or clients at the event. Please contact Eddie Rizzo (eddie at cpmadvisors.com) if you plan to be at the event and would like to be sure to meet with Rob.

LeadsCon East will take place August 17-18, 2009 at the Marriott Marquis hotel in New York City.
The session, Achieving Breakthrough Results will be held Tuesday, August 18, 10:30am – 11:15am.

The abstract for the session: Internet advertising presents a truly accountable medium for the deployment of advertising dollars. In times good and bad, but especially in the more challenge economic environments, those spending money want to know they are getting the most out of their money. This applies for both those whose objectives focus on branding and those with a more specific performance objective such as a sale or a lead. Learn how you can make your dollars go further and get the results you deserve.

Presenter: Murthy Nukala, Founder & CEO, Adchemy
Moderator: Rob Leathern, CEO, CPM Advisors, Inc.

Panelists:
Alan Edgett, Sr. Director, Digital Media Strategy & Innovation, Experian Consumer Direct
Paul McLenaghan, Vice President, Interactive Markets, TARGUSinfo
Scott Spencer, Group Product Manager, DoubleClick Ad Exchange, Google