As we at CPMa have done before, we collected from Facebook their self-reported user figures by country this weekend, and then compared it to the figures we found back in April 2009. In the space of 7 months, Facebook has grown by 71% to 326,915,060 users across 98 countries. The numbers are astounding when you [...]
CPM Advisor’s CPMatic system has been approved to serve ads into the Google Content Network. If using the advertising network lingo, we are now an approved advertising network on the Google Content Network. We’re not the only one, but we’re one of the first. Here was the list as of today, I’m sure many more [...]
CPMa CEO Rob Leathern authored a piece on InternetEvolution.com this week that looks at the relative value of user attention online compared to television:
That means that each user hour spent on search engines is worth about $3.24 in ad revenue, and therefore non-search online ad revenue clocks in at just $0.21 per hour. A lot [...]
