CPM Advertising : CPM Advisors » Media

Facebook Audience Grows to over 325 million, up 71% since April

robleathern — Sun, 29 Nov 2009 07:13:50 +0000

As we at CPMa have done before, we collected from Facebook their self-reported user figures by country this weekend, and then compared it to the figures we found back in April 2009. In the space of 7 months, Facebook has grown by 71% to 326,915,060 users across 98 countries. The numbers are astounding when you consider this means almost 6 percent of the world is on Facebook, with 46 of the 98 countries having over 1 million users each, 16 with 5 million users or more and 7 with 10 million or more. Facebook’s US audience is now approaching 100 million, showing up as 97,178,980 this November 28th, 2009. BTW Facebook’s unique user counts for October 2009 according to comScore myMetrix are 97,372,000 unique users – who each visit 23.6 times per month and spend 7.8 minutes per visit or just over 3 hours per month.

The US remains the largest country by Facebook audience by some distance, and with 63% growth since April it has moved up to being the 12th most penetrated country in the list, behind the Dominican Republic, Iceland, Norway, Canada, Denmark, Singapore, Hong Kong, UK, Chile, Australia, and Sweden still ahead of it in penetration. If the Facebook figures are in fact unduplicated users (which they almost certainly are not, but it’s likely the duplicate rate is probably no more than 10 percent we’d hazard to guess) this means almost a third of all Americans are on Facebook.

Here is the complete list:
Facebook Penetration November Update

CPMatic Now Approved to Serve into Google Content Network

admin — Tue, 13 Oct 2009 21:13:56 +0000

CPM Advisor’s CPMatic system has been approved to serve ads into the Google Content Network. If using the advertising network lingo, we are now an approved advertising network on the Google Content Network. We’re not the only one, but we’re one of the first. Here was the list as of today, I’m sure many more will be added soon. It appears the current order of the list is the order in which they were approved, though that may not be the case.

Bizo

Adchemy

Turn

FetchBack

LucidMedia

QuinStreet, Inc.

Teracent Corporation

Aggregate Knowledge

Brand.net

BrightRoll

Collective Media

CPM Advisors, Inc

OpinMind

Semantic Sugar, Inc.

Online Time Not Worth What it Should Be?

admin — Wed, 07 Oct 2009 23:47:50 +0000

CPMa CEO Rob Leathern authored a piece on InternetEvolution.com this week that looks at the relative value of user attention online compared to television:

That means that each user hour spent on search engines is worth about $3.24 in ad revenue, and therefore non-search online ad revenue clocks in at just $0.21 per hour. A lot of search spend is incremental, whereas non-search spend is more likely to reflect share shift from other media, and this seems to be borne out by these numbers as well, since this virtually puts non-search online advertising (display, lead generation, classifieds, video) at parity with offline television ad spend.

Very interesting figures – online display advertising is not that much different from the amount of revenue it generates per user hour compared to television, when in fact it should be a lot higher….