Thoughts about the costs of real-time bidding, and who will pay for it, now as a column on AdExchanger:
http://www.adexchanger.com/data-driven-thinking/real-costs-real-time-bidding-rtb/
For people interested in just playing around with the figures in this simple example themselves, here is a  spreadsheet you can input your own values: Excel 2007 Spreadsheet
We would certainly welcome comments and thoughts: there is a [...]

Google has purchased Teracent – and in the news story in the New York Times it gave this description of the company’s market which I thought was funny:
Google has bought a Silicon Valley startup that customizes the online billboards known as display advertising.
Online billboards indeed! This deal was known to be happening fairly broadly, though [...]

An interesting personal blog post from our founder and CEO, Rob Leathern, about the concept of waste in advertising.

As you probably know by now if you’re reading this, we are a media buying technology (and service) company [follow us on Twitter too!].
Here’s why – link to a good post from MikeOnAds with our comment.