CPM Advertising : CPM Advisors » Optimization

Advertising via Real-Time Bidding – Real Yet?

robleathern — Thu, 10 Dec 2009 17:52:02 +0000

Thoughts about the costs of real-time bidding, and who will pay for it, now as a column on AdExchanger:

http://www.adexchanger.com/data-driven-thinking/real-costs-real-time-bidding-rtb/

For people interested in just playing around with the figures in this simple example themselves, here is a spreadsheet you can input your own values: Excel 2007 Spreadsheet

We would certainly welcome comments and thoughts: there is a lot of real value that is and will be created here, but there needs to be further thought given to how it will all hang together.

Google Buys Teracent

robleathern — Mon, 23 Nov 2009 18:56:57 +0000

Google has purchased Teracent – and in the news story in the New York Times it gave this description of the company’s market which I thought was funny:

Google has bought a Silicon Valley startup that customizes the online billboards known as display advertising.

Online billboards indeed! This deal was known to be happening fairly broadly, though the acquisition price I had heard rumored was a high one, which seemed too high. Will be great to understand some of the thinking behind the deal, but hard to go wrong with Google probably as an acquirer. Congrats to the Teracent team!

Are you driving fast enough?

admin — Wed, 02 Sep 2009 21:03:28 +0000

An interesting personal blog post from our founder and CEO, Rob Leathern, about the concept of waste in advertising.

Ad technology and service companies

admin — Sun, 03 May 2009 20:56:14 +0000

As you probably know by now if you’re reading this, we are a media buying technology (and service) company [follow us on Twitter too!].

Here’s why – link to a good post from MikeOnAds with our comment.