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(Correction) AdECN shuts down “hosted product” – Microsoft refers clients to AdExchanger.com

We just received this email from AdECN. The referral link goes to John Ebbert’s AdExchanger.com website:
Dear AdECN Member,
Thank you for your use of AdECN’s services and participation on the Hosted system of the AdECN Exchange for the last few years. We regret to inform you that AdECN has made the difficult decision to close [...]

Now buying ads on Google Exchange (Doubleclick 2.0)

It took a few days of back and forth with the Google folks to make sure the clicktracking macros were set up correctly, our tags and tracking worked in their system and so on, but we are now live and running a real non-test campaign on the Google/Doubleclick Ad Exchange (2.0). The only reason we [...]

Media Buying for Ad Networks

We recently had an ad network start buying via out CPMatic.com ad buying platform – even though we are already connected to them via the Right Media ad exchange, they have found immense value purchasing from us directly. They started with a $1000 test that quickly turned into $20,000 and more.
For ad networks that work [...]

CPMatic Now Approved to Serve into Google Content Network

CPM Advisor’s CPMatic system has been approved to serve ads into the Google Content Network. If using the advertising network lingo, we are now an approved advertising network on the Google Content Network. We’re not the only one, but we’re one of the first. Here was the list as of today, I’m sure many more [...]

CPM Advisors joins the BlueKai Certification Program

San Francisco, CA – September 16, 2009:
CPM Advisors, the smart cross-platform media buying solution for advertisers and agencies, today announced that it has joined the BlueKai Certification Program.
The BlueKai Certification Program enables agencies and marketers to easily define a standard in-market audience profile using BlueKai data while reaching audiences via their media partners. Additionally, the [...]