It appears that in December 2009, the 112 of the comScore top 1000 sites that were entirely or partially measured by comScore’s hybrid methodology saw on average a 30% increase in unique visitor counts. Some of the largest discrepancies appear to show up with sites that tend to get more traffic from areas where the [...]

This is my first post since joining CPMa as director of partner development – I appreciate any comments or feedback.
I hear some talk in the market from Publishers and Pub aggregators about “pricing technology” and pricing rules they will use to combat a predicted downward pull in prices that results from automation and RTB.
I am [...]

comScore (ah the joys of weird capitalization!) is acknowledging that its panel-only approach to measuring user traffic may not be as good as they have previously said, and responding somewhat to the incursion of Google and Quantcast into their reporting and measurement territory by incorporating site-side measurement into their figures. As Peter Kafka points out [...]

Ad networks and ad servers often provide a choice of tag types to their publishers/users: iframe or javascript. in the case of ad networks or exchanges, sometimes the choice of tags that the publisher uses is up to them and often it is not… however sometimes they nest these ad tags inside of ad servers [...]

It took a few days of back and forth with the Google folks to make sure the clicktracking macros were set up correctly, our tags and tracking worked in their system and so on, but we are now live and running a real non-test campaign on the Google/Doubleclick Ad Exchange (2.0). The only reason we [...]

I read with interest recently that the brightest spot in the earnings release for New York Times was the performance of it’s About.com unit.
About.com has a lot of inventory and to monetize, and has been an aggressive user of various ad exchanges including the Doubleclick Ad Exchange where it is disclosed as one of the [...]

Having a name like CPM Advisors (we often like to go by CPMa if you hadn’t noticed) and being a company that for the most part, buys CPM advertising inventory to optimize for marketers’ at a CPA level, we obviously get into the CPM vs. CPA discussion a LOT. Several of us have a leadgen/CPA [...]

Our CEO happened to spot a mistrafficked ad on the Chicago Sun-Times website this past weekend when looking for information about the marathon winner. But what was really more interesting is what the page itself looks like from an advertising perspective, and the broader questions it poses for the future of newspapers and the online [...]