Came across Jonathan Mendez’s as-usual excellent thoughts from some time ago, talking about user intention (referenced by my former colleague Dan K). It brought up a point, which is that the best places to reach people online as a marketer are when they are expressing their specific intent that aligns with the marketer’s product or [...]
Thoughts about the costs of real-time bidding, and who will pay for it, now as a column on AdExchanger:
http://www.adexchanger.com/data-driven-thinking/real-costs-real-time-bidding-rtb/
For people interested in just playing around with the figures in this simple example themselves, here is a spreadsheet you can input your own values: Excel 2007 Spreadsheet
We would certainly welcome comments and thoughts: there is a [...]
Ad networks and ad servers often provide a choice of tag types to their publishers/users: iframe or javascript. in the case of ad networks or exchanges, sometimes the choice of tags that the publisher uses is up to them and often it is not… however sometimes they nest these ad tags inside of ad servers [...]
Having a name like CPM Advisors (we often like to go by CPMa if you hadn’t noticed) and being a company that for the most part, buys CPM advertising inventory to optimize for marketers’ at a CPA level, we obviously get into the CPM vs. CPA discussion a LOT. Several of us have a leadgen/CPA [...]
San Francisco, CA – September 16, 2009:
CPM Advisors, the smart cross-platform media buying solution for advertisers and agencies, today announced that it has joined the BlueKai Certification Program.
The BlueKai Certification Program enables agencies and marketers to easily define a standard in-market audience profile using BlueKai data while reaching audiences via their media partners. Additionally, the [...]
Our CEO, Rob Leathern has a new article on InternetEvolution.com entitled “Assumed Targeting & the Power of Perception.”
We might call this “assumed targeting.” This combines cheap, untargeted or relatively untargeted media with an ad intended only for a select few viewers.
As you probably know by now if you’re reading this, we are a media buying technology (and service) company [follow us on Twitter too!].
Here’s why – link to a good post from MikeOnAds with our comment.
