It appears that in December 2009, the 112 of the comScore top 1000 sites that were entirely or partially measured by comScore’s hybrid methodology saw on average a 30% increase in unique visitor counts. Some of the largest discrepancies appear to show up with sites that tend to get more traffic from areas where the [...]

comScore (ah the joys of weird capitalization!) is acknowledging that its panel-only approach to measuring user traffic may not be as good as they have previously said, and responding somewhat to the incursion of Google and Quantcast into their reporting and measurement territory by incorporating site-side measurement into their figures. As Peter Kafka points out [...]

As we at CPMa have done before, we collected from Facebook their self-reported user figures by country this weekend, and then compared it to the figures we found back in April 2009. In the space of 7 months, Facebook has grown by 71% to 326,915,060 users across 98 countries. The numbers are astounding when you [...]

CPMa CEO Rob Leathern authored a piece on InternetEvolution.com this week that looks at the relative value of user attention online compared to television:
That means that each user hour spent on search engines is worth about $3.24 in ad revenue, and therefore non-search online ad revenue clocks in at just $0.21 per hour. A lot [...]

The following comScore data show that US consumer traffic to Google, Facebook and Youtube have mushroomed since September 2006 from 2.7% of all user time spent online in the United States to represent as of August 2009 approximately 14.1% of all user time.
In addition, you can see that over this time period the average number [...]

I posted a comment to an article about display advertising and thought the point about publishers being able to make more money through arbitrage was one worth alluding to. At Root Markets I worked with several large publishers including the New York Times (who invested in the company as well) to explore this idea [...]