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Advertising approval processes are often …

Idiosyncratic to say the least. Here is a post I did on advertiserbase.com about a funny quirk regarding Facebook ad approvals:
Facebook ad approvals
If you need an invite to join, here it is: http://advertiserbase.com/?xgi=33UwHfc

More “site spam” coming to a website near you

ContextWeb is launching in-text advertising for its publishers to add as an option to their pages. See the image below. Essentially as you may have seen, it takes the content of a page and looks for keywords and then marks those keywords with a double-underline or some other “link-like” device that launches a popup window [...]

Communicating (B)T to consumers

I agree with some that we need to move out of our industry jargon-laden world and start using words and ideas that we can understand as consumers. Behavioral Targeting is one of those phrases I love to hate – and despite the name of MediaPost’s pub on the matter, Behavioral Insider, today’s article by Steve [...]

Soft launch of Advertiserbase – a place for advertisers

I would like to invite you to join Advertiserbase, a social network for advertisers and their partners to network and share best practices with one another. It is a private network and all applications will be reviewed. If you are a publisher or network, (or technology vendor) feel free to join as well.
http://advertiserbase.com/?xgi=33UwHfc
We will be [...]

Old School Yahoo! Media Kit

I stumbled across this:
http://adkit.yahoo.com/
So apparently banner ads are awesome – this clearly wasn’t written last week (not that it’s wrong except for that part about being noticed more than TV advertising – that’s clearly BS, but realize, this site was their entire media kit):

1. A single banner exposure can generate brand awareness, ad awareness, [...]

What is BidplaceSB, exactly?

Platform-A (Advertising.com) has quietly turned live Bidplace, which got some press back in September 2008. (a current news search on Google for “bidplace” currently produces no results) The product manager for Bidplace SB comments on the product in the posting above as follows:
- The “SB” in BidPlace SB stands for “Small Business”. BidPlace SB is [...]

CPMa CEO to moderate at LeadsCon 2009

LeadsCon 2009 Las Vegas (March 3- March 5), is a conference and expo aimed at increasing the effectiveness of companies in the online lead generation industry. Rob Leathern, CPM Advisors’ founder and CEO will be moderating the “Ad Networks and Display” panel at LeadsCon 2009. The panel is from 9:45am – 10:30am on Thursday March [...]

Why I don’t like running on treadmills

About the only time I will willingly run on a treadmill is if I’m on a business trip in a strange city, staying at a hotel that has one of those tiny ‘workout facilities’ that has two treadmills, a stationary bike and a multifunction nautilus machine, and it’s too late/cold to get out for a [...]