Came across Jonathan Mendez’s as-usual excellent thoughts from some time ago, talking about user intention (referenced by my former colleague Dan K). It brought up a point, which is that the best places to reach people online as a marketer are when they are expressing their specific intent that aligns with the marketer’s product or [...]

Our CEO happened to spot a mistrafficked ad on the Chicago Sun-Times website this past weekend when looking for information about the marathon winner. But what was really more interesting is what the page itself looks like from an advertising perspective, and the broader questions it poses for the future of newspapers and the online [...]