CPM Advertising : CPM Advisors » data

CPMa to utilize mediageeks for Ad and Data Serving Support

robleathern — Tue, 23 Feb 2010 16:33:21 +0000

As covered in AdExchanger, we are proud to be working with mediageeks to supply some of our adserving backend infrastructure for realtime bidding. We’ve been working on our RTB stuff for a while and are looking forward to when there is some real scale available in these systems. Mediageeks has the fastest serving infrastructure around (for JS files encompassing both pixels and ad tags) and already serves tens of billions of ads a month.

Here is the press release we jointly issued this morning.

Please note that we changed our name to XA.net and our new blog is located at http://xa.net/weblog

CPM Advisors and BlueKai Partner to Offer Integrated Platform for Audience Targeting and Media Buying Across Ad Exchanges

admin — Thu, 14 Jan 2010 17:42:02 +0000

SAN FRANCISCO, CA–(Marketwire – January 14, 2010) – CPM Advisors, Inc. (CPMa), the first self-service media and data buying solution for advertisers and agencies, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to offer clients audience targeting data directly integrated into its media buying platform.

CPM Advisors has been a participant in the BlueKai Certification Program, which allows marketers to easily define a standard in-market audience profile using BlueKai data while reaching audiences via their media partners, since September 2009. This new enhanced partnership helps reach desired target audiences by offering clients access to BlueKai’s in-market data on over 160 million unique shoppers online all directly within CPMa’s CPMatic (www.cpmatic.com) media buying platform.

“We’ve enjoyed working with the BlueKai team over the past year as they’ve continued to expand their data offerings, and we are pleased to now offer our clients direct access to BlueKai targeting data within our CPMatic display buying platform,” says Rob Leathern, Founder and CEO of CPM Advisors. “We believe that our cross-platform media management and optimization methodologies are uniquely positioned to maximize the value of their data for our clients’ display advertising campaigns.”

“CPMatic is a proven media buying platform, well-utilized by some of the largest online advertisers,” says Omar Tawakol, CEO of BlueKai. “Providing CPMa’s clients enhanced targeting capabilities by means of BlueKai intent data is a win-win.”

ABOUT CPM ADVISORS

CPM Advisors, Inc. (CPMa) was founded in early 2008 and is based in San Francisco, California. CPMa operates CPMatic.com and provides optimized cross-platform media and data buying for advertisers and agencies, integrating with major publishers, ad exchanges, data providers, aggregators and marketplaces. The company’s founders and board members have previously built and funded Internet advertising optimization systems for some of the largest online advertisers. More information is available at http://cpmadvisors.com and http://cpmatic.com.

Advertising via Real-Time Bidding – Real Yet?

robleathern — Thu, 10 Dec 2009 17:52:02 +0000

Thoughts about the costs of real-time bidding, and who will pay for it, now as a column on AdExchanger:

http://www.adexchanger.com/data-driven-thinking/real-costs-real-time-bidding-rtb/

For people interested in just playing around with the figures in this simple example themselves, here is a spreadsheet you can input your own values: Excel 2007 Spreadsheet

We would certainly welcome comments and thoughts: there is a lot of real value that is and will be created here, but there needs to be further thought given to how it will all hang together.

Google, Facebook and YouTube advertising dollars quo vadis?

admin — Mon, 05 Oct 2009 14:54:22 +0000

The following comScore data show that US consumer traffic to Google, Facebook and Youtube have mushroomed since September 2006 from 2.7% of all user time spent online in the United States to represent as of August 2009 approximately 14.1% of all user time.

In addition, you can see that over this time period the average number of monthly users has grown to about 197 million in the US, although the rate of growth of users and minutes has been roughly the same, meaning users are not really using the web much more intensely than before. The daily UV figures are also fairly static.

Facebook and Youtube are large and have seen mega-growth over the last three years, and yet they are probably underperforming in terms of their revenue per user hour figures. Any change in their ability to monetize their traffic will certainly have a huge impact in the overall online advertising figures. Figures below are in millions of minutes per month.