Now buying ads on Google Exchange (Doubleclick 2.0)

robleathern — Sun, 01 Nov 2009 06:10:53 +0000

It took a few days of back and forth with the Google folks to make sure the clicktracking macros were set up correctly, our tags and tracking worked in their system and so on, but we are now live and running a real non-test campaign on the Google/Doubleclick Ad Exchange (2.0). The only reason we mention in hear is because we heard that (1) very few networks/buyers have actually deployed campaigns on the platform so far, (2) only a fairly small number of networks have been approved to serve across the entire Google Content Network so far. As with any system we work with or integrate with, we’re hoping to very quickly learn the ins, outs, tricks and best practices to give the benefit thereof to our advertiser clients! It’s an exciting time for the online display advertising industry, and I look forward to seeing all the old faces next week in New York at ad:tech.

CPM Advertising : CPM Advisors » doubleclick

Now buying ads on Google Exchange (Doubleclick 2.0)