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Google Buys Teracent

Google has purchased Teracent – and in the news story in the New York Times it gave this description of the company’s market which I thought was funny:
Google has bought a Silicon Valley startup that customizes the online billboards known as display advertising.
Online billboards indeed! This deal was known to be happening fairly broadly, though [...]

Now buying ads on Google Exchange (Doubleclick 2.0)

It took a few days of back and forth with the Google folks to make sure the clicktracking macros were set up correctly, our tags and tracking worked in their system and so on, but we are now live and running a real non-test campaign on the Google/Doubleclick Ad Exchange (2.0). The only reason we [...]

CPMatic Now Approved to Serve into Google Content Network

CPM Advisor’s CPMatic system has been approved to serve ads into the Google Content Network. If using the advertising network lingo, we are now an approved advertising network on the Google Content Network. We’re not the only one, but we’re one of the first. Here was the list as of today, I’m sure many more [...]

Google, Facebook and YouTube advertising dollars quo vadis?

The following comScore data show that US consumer traffic to Google, Facebook and Youtube have mushroomed since September 2006 from 2.7% of all user time spent online in the United States to represent as of August 2009 approximately 14.1% of all user time.
In addition, you can see that over this time period the average number [...]