Facebook Audience Grows to over 325 million, up 71% since April

robleathern — Sun, 29 Nov 2009 07:13:50 +0000

As we at CPMa have done before, we collected from Facebook their self-reported user figures by country this weekend, and then compared it to the figures we found back in April 2009. In the space of 7 months, Facebook has grown by 71% to 326,915,060 users across 98 countries. The numbers are astounding when you consider this means almost 6 percent of the world is on Facebook, with 46 of the 98 countries having over 1 million users each, 16 with 5 million users or more and 7 with 10 million or more. Facebook’s US audience is now approaching 100 million, showing up as 97,178,980 this November 28th, 2009. BTW Facebook’s unique user counts for October 2009 according to comScore myMetrix are 97,372,000 unique users – who each visit 23.6 times per month and spend 7.8 minutes per visit or just over 3 hours per month.

The US remains the largest country by Facebook audience by some distance, and with 63% growth since April it has moved up to being the 12th most penetrated country in the list, behind the Dominican Republic, Iceland, Norway, Canada, Denmark, Singapore, Hong Kong, UK, Chile, Australia, and Sweden still ahead of it in penetration. If the Facebook figures are in fact unduplicated users (which they almost certainly are not, but it’s likely the duplicate rate is probably no more than 10 percent we’d hazard to guess) this means almost a third of all Americans are on Facebook.

Here is the complete list:
Facebook Penetration November Update

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Facebook Audience Grows to over 325 million, up 71% since April