This is my first post since joining CPMa as director of partner development – I appreciate any comments or feedback.
I hear some talk in the market from Publishers and Pub aggregators about “pricing technology” and pricing rules they will use to combat a predicted downward pull in prices that results from automation and RTB.
I am [...]

Our CEO happened to spot a mistrafficked ad on the Chicago Sun-Times website this past weekend when looking for information about the marathon winner. But what was really more interesting is what the page itself looks like from an advertising perspective, and the broader questions it poses for the future of newspapers and the online [...]