CPM Advertising : CPM Advisors » realtime bidding http://www.cpmadvisors.com Welcome to CPM Advisors Mon, 05 Apr 2010 00:00:27 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Advertising via Real-Time Bidding – Real Yet? http://www.cpmadvisors.com/2009/12/10/advertising-via-real-time-bidding-real-yet/ http://www.cpmadvisors.com/2009/12/10/advertising-via-real-time-bidding-real-yet/#comments Thu, 10 Dec 2009 17:52:02 +0000 robleathern http://www.cpmadvisors.com/?p=319 Thoughts about the costs of real-time bidding, and who will pay for it, now as a column on AdExchanger:

http://www.adexchanger.com/data-driven-thinking/real-costs-real-time-bidding-rtb/

For people interested in just playing around with the figures in this simple example themselves, here is a  spreadsheet you can input your own values: Excel 2007 Spreadsheet

We would certainly welcome comments and thoughts: there is a lot of real value that is and will be created here, but there needs to be further thought given to how it will all hang together.

]]> http://www.cpmadvisors.com/2009/12/10/advertising-via-real-time-bidding-real-yet/feed/ 2