This is my first post since joining CPMa as director of partner development – I appreciate any comments or feedback.
I hear some talk in the market from Publishers and Pub aggregators about “pricing technology” and pricing rules they will use to combat a predicted downward pull in prices that results from automation and RTB.
I am [...]

Thoughts about the costs of real-time bidding, and who will pay for it, now as a column on AdExchanger:
http://www.adexchanger.com/data-driven-thinking/real-costs-real-time-bidding-rtb/
For people interested in just playing around with the figures in this simple example themselves, here is a  spreadsheet you can input your own values: Excel 2007 Spreadsheet
We would certainly welcome comments and thoughts: there is a [...]