Came across Jonathan Mendez’s as-usual excellent thoughts from some time ago, talking about user intention (referenced by my former colleague Dan K). It brought up a point, which is that the best places to reach people online as a marketer are when they are expressing their specific intent that aligns with the marketer’s product or [...]

Our CEO, Rob Leathern has a new article on InternetEvolution.com entitled “Assumed Targeting & the Power of Perception.”
We might call this “assumed targeting.” This combines cheap, untargeted or relatively untargeted media with an ad intended only for a select few viewers.