Our CEO, Rob Leathern, wrote an article on InternetEvolution.com about user value per hour recently in which he presented information about the number of hours that consumers spend with various media and how much advertising revenue can then be boiled down per user hour. Here are some of the figures and calculations in more detail [...]

CPMa CEO Rob Leathern authored a piece on InternetEvolution.com this week that looks at the relative value of user attention online compared to television:
That means that each user hour spent on search engines is worth about $3.24 in ad revenue, and therefore non-search online ad revenue clocks in at just $0.21 per hour. A lot [...]