CPM Advertising : CPM Advisors » Traffic http://www.cpmadvisors.com Welcome to CPM Advisors Mon, 05 Apr 2010 00:00:27 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 comScore Hybrid Methodology Leads to 30%+ User “Increases” http://www.cpmadvisors.com/2010/02/06/comscore-hybrid-methodology-leads-to-large-traffic-increases/ http://www.cpmadvisors.com/2010/02/06/comscore-hybrid-methodology-leads-to-large-traffic-increases/#comments Sat, 06 Feb 2010 17:21:02 +0000 admin http://www.cpmadvisors.com/?p=377 It appears that in December 2009, the 112 of the comScore top 1000 sites that were entirely or partially measured by comScore’s hybrid methodology saw on average a 30% increase in unique visitor counts. Some of the largest discrepancies appear to show up with sites that tend to get more traffic from areas where the panel-based methodologies have historically appeared from outside observes to have had problems, like at work and at school (university/college). Witness Techcrunch and LinkedIn’s meteoric rise, for example. Here is some of the data (UV counts in thousands):

Name Hybrid UV Panel UV Delta? % Diff
Onion Inc. 4,016 1,410 2,605 184.7%
TechCrunch 3,299 1,446 1,853 128.1%
Bestofmedia Group 5,844 2,625 3,219 122.6%
RADARONLINE.COM 4,153 1,879 2,274 121.0%
THEDAILYBEAST.COM 2,846 1,296 1,549 119.5%
BOSTONHERALD.COM 2,934 1,357 1,577 116.2%
Gawker Media 15,878 7,354 8,524 115.9%
New York Media 5,696 2,689 3,007 111.8%
BUZZFEED.COM 2,802 1,334 1,468 110.0%
Huffington Post 20,079 9,956 10,123 101.7%
Sugar, Inc – PopSugar Network 7,476 3,897 3,579 91.8%
LINKEDIN.COM 20,424 10,785 9,639 89.4%
ZILLOW.COM 5,255 2,866 2,389 83.4%
WUNDERGROUND.COM 11,218 6,126 5,092 83.1%
BBC Sites 15,620 8,567 7,053 82.3%
CTVglobemedia 2,643 1,454 1,189 81.7%
Bloomberg 9,091 5,203 3,888 74.7%
AutoGuide.com Group 4,777 2,736 2,041 74.6%
Bonnier Corporation 3,759 2,154 1,605 74.5%
Digg Inc. 14,175 8,190 5,984 73.1%
SALON.COM 2,473 1,429 1,044 73.0%
TheStreet.com Sites 3,299 1,922 1,377 71.6%
Martha Stewart Sites 4,997 2,930 2,068 70.6%
Examiner.com Sites 13,031 7,657 5,374 70.2%
Maxim 2,308 1,362 947 69.5%
CWTV.COM 2,449 1,472 977 66.4%
WhitePages 27,462 16,517 10,945 66.3%
ZIMBIO.COM 7,136 4,314 2,822 65.4%
Mail.com Media Corporation 4,331 2,619 1,712 65.4%
HealthGrades 8,551 5,207 3,344 64.2%
TheFind 12,010 7,357 4,652 63.2%
Trulia Network 3,954 2,442 1,512 61.9%
National Geographic Sites 6,227 3,875 2,352 60.7%
BabyCenter Network 6,882 4,380 2,502 57.1%
AccuWeather Sites 7,344 4,695 2,649 56.4%
Canwest Digital 5,189 3,319 1,870 56.4%
Wenner Media 7,790 5,011 2,779 55.4%
Canoe Network 2,101 1,356 744 54.9%
NHL Network 4,272 2,808 1,464 52.1%
AH Belo 4,399 2,898 1,501 51.8%
Encyclopaedia Britannica 14,846 9,819 5,028 51.2%
CollegeHumor Media 8,129 5,404 2,725 50.4%
Rodale, Inc. 5,552 3,703 1,849 49.9%
ZAM 2,081 1,392 688 49.4%
Hollywood.com Network 9,243 6,239 3,004 48.1%
ASSOCIATEDCONTENT.COM 15,319 10,474 4,844 46.3%
Curse 2,632 1,800 832 46.2%
FunnyorDie 5,243 3,599 1,645 45.7%
TV Guide Online Network 7,893 5,439 2,454 45.1%
Belo 5,353 3,694 1,660 44.9%
Hulu 18,948 13,087 5,861 44.8%
The Economist Group 2,523 1,755 768 43.7%
NBC Universal 29,544 20,580 8,964 43.6%
GATHER.COM 2,293 1,598 696 43.5%
Tech Media Network 6,253 4,409 1,844 41.8%
PANDORA.COM 13,303 9,384 3,919 41.8%
iVillage.com: The Womens Network 32,350 22,874 9,476 41.4%
OVGUIDE.COM 2,620 1,878 742 39.5%
Time Warner – Excluding AOL 21,446 15,532 5,914 38.1%
FLIXSTER.COM 2,734 1,988 746 37.5%
Discovery Digital Media Sites 21,017 15,393 5,623 36.5%
NCI Interactive 2,005 1,481 524 35.4%
PBS 10,469 7,759 2,710 34.9%
Demand Media 47,166 35,063 12,103 34.5%
TheFashionSpot 1,835 1,366 470 34.4%
Healthline Networks 11,799 8,807 2,992 34.0%
Answers.com Sites 44,619 33,666 10,953 32.5%
Everyday Health 29,697 22,550 7,147 31.7%
Turner Network 71,753 54,558 17,195 31.5%
DailyRadar 9,862 7,536 2,327 30.9%
SimplyHired, Inc. 3,811 2,917 894 30.6%
Parade 2,446 1,891 555 29.4%
imeem 1,968 1,546 422 27.3%
NetShelter Technology Media 37,337 29,939 7,398 24.7%
Total Beauty Media 1,813 1,464 349 23.8%
Playboy Online 2,194 1,774 420 23.7%
SIDEREEL.COM 1,628 1,316 311 23.6%
JUSTIN.TV 3,144 2,545 599 23.5%
Craveonline 17,282 14,096 3,186 22.6%
Sony Music Entertainment 5,630 4,620 1,010 21.8%
b5media 2,963 2,468 494 20.0%
Source Interlink Companies 7,375 6,152 1,223 19.9%
Sheknows 16,921 14,196 2,725 19.2%
LEGACY.COM* 8,377 7,037 1,340 19.0%
NING.COM 6,829 5,796 1,033 17.8%
Fantasy Sports Ventures 17,490 14,952 2,538 17.0%
Break Media 28,138 24,133 4,005 16.6%
Glam Media 72,033 61,902 10,131 16.4%
Wetpaint 1,999 1,741 259 14.9%
LoveToKnow Media 6,093 5,326 767 14.4%
NameMedia 10,359 9,109 1,250 13.7%
Indeed 8,572 7,638 934 12.2%
TravelAdNetwork 16,495 14,726 1,769 12.0%
CBS Interactive 70,851 63,687 7,164 11.2%
Viacom Digital 56,491 50,845 5,645 11.1%
Comcast Corporation 42,166 38,009 4,157 10.9%
Technorati Media 26,277 23,902 2,375 9.9%
GN Multicultural (Gorilla Nation) 4,468 4,093 375 9.2%
AOL LLC 110,807 102,075 8,732 8.6%
Meredith Women’s Network 14,303 13,259 1,043 7.9%
ARTISTdirect Network 4,582 4,305 277 6.4%
Warner Bros. Digital Media Network 10,321 9,705 616 6.4%
RH Donnelley 9,289 8,784 505 5.8%
Lifetime Digital 2,153 2,081 72 3.5%
GN Teens (Gorilla Nation) 5,392 5,322 70 1.3%
Mattel Sites 8,081 8,088 (7) -0.1%
Beyond.com Network 1,613 1,621 (7) -0.4%
GameRevolution 4,192 4,277 (85) -2.0%
Orange Sites 1,818 1,885 (66) -3.5%
Terra – Telefonica 3,510 3,781 (271) -7.2%
GiantRealm 7,361 7,930 (569) -7.2%
GN Kids (Gorilla Nation) 3,951 4,295 (344) -8.0%
Averages/Total 1,425,241 1,094,955 330,286 30.2%

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]]> http://www.cpmadvisors.com/2010/02/06/comscore-hybrid-methodology-leads-to-large-traffic-increases/feed/ 3 Google, Facebook and YouTube advertising dollars quo vadis? http://www.cpmadvisors.com/2009/10/05/google-facebook-and-youtube-advertising-dollars-quo-vadis/ http://www.cpmadvisors.com/2009/10/05/google-facebook-and-youtube-advertising-dollars-quo-vadis/#comments Mon, 05 Oct 2009 14:54:22 +0000 admin http://www.cpmadvisors.com/blog/?p=162 The following comScore data show that US consumer traffic to Google, Facebook and Youtube have mushroomed since September 2006 from 2.7% of all user time spent online in the United States to represent as of August 2009 approximately 14.1% of all user time.

In addition, you can see that over this time period the average number of monthly users has grown to about 197 million in the US, although the rate of growth of users and minutes has been roughly the same, meaning users are not really using the web much more intensely than before. The daily UV figures are also fairly static.

Facebook and Youtube are large and have seen mega-growth over the last three years, and yet they are probably underperforming in terms of their revenue per user hour figures. Any change in their ability to monetize their traffic will certainly have a huge impact in the overall online advertising figures. Figures below are in millions of minutes per month.

Google, Facebook and YouTube advertising dollars quo vadis?

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