CPMa has built a smart media buying, data management and optimization engine called CPMatic that is now available for advertisers to use to launch optimized advertising campaigns. This front-end tool ties in via CPMa’s campaign management and optimization infrastructure into the major advertising exchanges and inventory partners on the backend.

Underlying the campaign creation and management front-end is CPMa’s backend data- and inventory management engine encompassing our proprietary pixel/cookie server, impression-level logging and optimization and streamlined API connections into multiple data and inventory partners. Our engineering/optimization team is all in-house, based at our headquarters in downtown San Francisco.

Signing up for CPMatic is free, and you can start a campaign with as little as $200. We work with small and large advertisers alike. If you are a company looking to spend $15,000 a month of budget or more with us, please contact our account team.